According to Osho, yes - any criticism or expression inevitably creates images of good and bad in people's minds. But influence is unavoidable simply because living is expression - even silence influences. This is not 'leading' unless one intentionally demands belief or followers. His path is to share his vision honestly and stop there, without controlling others' interpretations.
Whatever you say or do makes people think something of you; that's natural - problems start only when you try to make them follow your way.