According to Osho, true communication is alchemical and happens only with those who can understand and receive it; hence the master 'sings his songs' only to the receptive disciple and 'drinks his wine' with the friend who knows. Speaking to the masses dilutes and distorts the essence; intimacy and attunement allow transmission, not information—depth requires a tuned listener.
You share deep songs and special wine only with people who can really taste and understand them, not with a noisy crowd.