According to Osho, Shankara calls us “fool” before urging Bhaj Govindam out of compassion, not insult. We live in moorchha—spiritual sleep—where anger, attachment, and lust dull awareness; a sharp word jolts us awake. Remembering our foolishness breeds humility and vigilance, preventing the ego’s pretense. Acknowledged, this sleepy energy can be transformed through devotion into awareness—kama redirected to Rama.
He says “fool” like an alarm clock, so we notice our sleepiness and turn our energy from craving to loving God.