According to Osho, Jesus was 'selfish' in the highest sense: centered in his own realized Self, overflowing with compassion. 'Deny yourself' means drop the ego’s boundaries—like a drop merging into the ocean—to discover your true, infinite life. 'Take up the cross' signifies consenting to the ego’s death and necessary suffering of surrender, so real life, bliss, and love can flow and be shared.
Let the small ‘me’ die so your big, joyful Self can shine and naturally love everyone.