According to Osho, cultural identity is largely a psychological conditioning—an achieving, calculating mind-set—so transcendence comes by dropping utilitarian values, unlearning ambition and greed, and cultivating Zen-like awareness. Value the non-useful: flowers, rain, sunsets. Enjoy the utterly ordinary without motive, in contentment and presence. Live each moment for sheer joy, not profit—here or hereafter.
Let go of labels by quitting the need to win or use everything, and simply enjoy ordinary moments with no goal.