According to Osho, communication feels personal and direct when you speak from fundamental, universal truths—love, mind, the human condition—rather than to particular individuals. Such basics resonate with everyone, so each listener hears a message for themselves. Yet he cautions: don’t let the mind turn this resonance into an ego-trip of being “specially” addressed; stay general, essential, and egoless.
Talk about what everyone shares so each person relates, but be clear it isn’t a special message for just one person.