According to Osho, remembering the 'Beloved' is effortless because the beloved is a lived reality, felt through love, while 'God' or the 'Supreme Self' is usually a secondhand concept - an empty, fear-colored word. Begin with total love for the beloved; as love deepens, body turns to soul, love flowers into prayer, and the beloved becomes a window through which the real God is discovered.
It’s easier to remember someone you truly love and know than an idea you only heard about; deep love then opens the door to feel the divine.