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What is the reason people desire to be rich?

People desire to be rich not for wealth itself, but for the escape it offers from the effort of being truly intelligent; real richness lies in aliveness and creativity, not in mere accumulation.

— Osho
According to Osho, people desire to be rich because wealth lets them avoid the effort of being intelligent; it offers the 'relief' of permissible stupidity. Chasing money as a goal breeds a vegetative, unlived life. Real richness is intelligence and aliveness; if wealth arises from that, it becomes a doorway to music, art, science, and deeper living.

People want money to avoid thinking and growing, but true wealth is being alive and intelligent, with money serving that life if it comes.

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