According to Osho, the outlook of gain persists because the very mind that judges greed as 'loss' is greed itself; profit-and-loss vision keeps renewing itself by seeking safer profits—shifting targets from world to heaven. As long as you look through gain/loss, greed only hides and returns. Only right seeing—recognizing greed's utter futility, not its harm—ends the chase and dissolves the profit-obsession.
We keep chasing more because our “I want more” glasses turn everything into winning or losing, so we just swap prizes until we see those glasses are useless and take them off.