According to Osho, teachings feel unpleasant not because of the words but because the listener filters them through ego, prejudice, and borrowed identities. When you cling to labels, doctrines, and the 'cage' of self, love’s voice stings. Approach with an empty, loving heart—nameless, non-partisan—and the same words become nectar, illuminating rather than offending.
They feel bad when our ego and fixed ideas get poked; with an open heart they feel sweet.