According to Osho, love is service, but service is not love. When love flowers, helpful action flows naturally and egolessly, like fragrance from a flower; you scarcely know you are ‘serving.’ Duty-based service comes from the head, carries weight, feeds ego, and can humiliate the receiver. You cannot manufacture love by performing service; light the lamp of love and service appears by itself.
Real love helps without trying; just doing ‘service’ to be good or get something isn’t love.