According to Osho, religious titles are not badges of superiority but skillful devices: 'swami' points you toward self-mastery, not others' obedience. He uses such titles and robes to puncture ego by making you laugh at yourself, and to dissolve the split between sacred and profane—so spirituality flowers within ordinary life, without specialness or 'holier-than-thou' attitudes.
Titles are just reminders to master yourself and live your spirituality in everyday life without feeling special.